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Flexible & Powerful system | Strong deterrence | Secure solution
Zuellig Pharma Specialty Solutions Group (SSG) has created an anti-counterfeiting solution which combines both
serialisation and SMS technologies. This is a flexible and powerful set of tools which have been developed to deliver
enhanced product safety within a complex and difficult region.
The Track and Trace module delivers real-time feedback which can be used to track and trace parallel trading or illegal
diversion activity from the point of serialisation.
The anti-counterfeiting system has been designed to allow the consumer to verify a product at the point of purchase.
This secure yet easily accessible system, delivers product data and authentication feedback in real time using SMS technology.
These modules can be structured independently or combined to deliver tangible benefits in terms of:
- Real-time product intelligence
- Tracking of parallel trading and illegal diversion activity
- Integrated anti-counterfeiting with consumer focussed feedback
- Post sale consumer interaction
Utilising these tools can deliver a range of benefits to a cross section of stakeholders in the company from Product Security,
through Supply Chain to Sales and Product Management.
For further information regarding the developments within Zuellig Pharma and to understand how you and your organization can benefit contact
our Anti-counterfeit Team, zipcheck@zuelligpharma.com.
Alternatively, click on an article of your interest below and we will contact you shortly.
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